Using
Venali Desktop Fax services has enabled us to deliver information
immediately to our clients while gaining significant internal
productivity benefits. The result is reaching more clients
faster — a powerful combination for our business..
— Uday Patel, IT Manager,
Flexible Benefit Services Corporation
Venali Internet Fax Shortens Sales Cycles and Increases Customer
Response Levels for Flexible Bene™ts Services Corporation
The Company
Flexible Benefit Service Corporation provides Insurance Brokers
and company H.R. Departments with a single convenient source
for a wide assortment of insurance carriers and plans. Their
web site, www.flexiblebenefit.com is an all-inclusive source
for benefit solutions with access to on-line quotes, insurance
provider carriers, carrier plan descriptions and marketing
material samples that can
be requested to
promote the offers to end-user customers.
The Challenge
Without the ability to provide Insurance Brokers and H.R.
Departments with a rapid turnaround time for requested marketing
materials, Flexible
Benefit Services was losing valuable opportunities to connect
with end user customers. In addition, the current processes
were imminently becoming too costly and time consuming. Daily,
each employee typically spent a minimum of three hours faxing
requested materials to Insurance Brokers & HR departments;
these materials contained time-sensitive insurance carrier
promotions and pricing information. This lengthy process
was directly attributed to employees having to stand at the
fax machine, while waiting for the faxes to send. The second
method utilized to send the marketing materials was not only
time consuming, the company was incurring excessive costs
as well.
This process was accomplished by mailing packages overnight,
costing the company hundreds of dollars weekly and delaying
delivery by days. The company was becoming increasingly aware
that using an outdated fax server, fax machines, and the
costly mailing methods that were being practiced were clearly
inefficient.
Flexible Benefit Services wanted to find a method which
enabled immediate delivery of the marketing materials
when a request
was made from an Insurance Broker or HR department. They
were also seeking improvements in employee productivity
and a reduction of mailing costs.
The Strategy
The IT department at Flexible Benefit Services established
a strategy that would fulfill all of the business objectives
the company had stated. The method deemed to be most effective
was utilizing an Internet Fax
Service. After a brief unsatisfying experience with one fax
service provider, Flexible benefits tested and selected Venali’s
Desktop Internet Fax Services. After Venali was implemented
using Flexible Benefit’s existing
e-mail infrastructure, employees were introduced to a new
streamlined approach for sending the requested marketing
materials. As the staff received material requests, they
were able to select the appropriate artwork file from their
computer, attach the file to an e-mail and then send the
file as a fax through the use of Venali Internet Fax. The
new and improved process of sending materials to Insurance
Brokers & HR Departments could
now efficiently be completed directly from the employee’s
workstations.
Benefits
Venali
Internet Fax Services enabled Flexible Benefit Services
employees to fax all documents electronically from
their desktop workstation. Significant benefits of
the Venali Internet Fax Solution for Flexible Benefit
Services include the following:
Increased Productivity • Employees are able
to fulfill marketing material requests in 60% less
time
• Time reduction of tasks allows employees to reach 30% more clients daily
• Error
codes provided by Venali enable the IT Department to
resolve issues with incorrect fax numbers in 75% less
time
• IT Department productivity is optimized by eliminating the need to maintain
fax server
Reduced
Costs
• Elimination of overnight mailing costs
• Elimination of long-distance phone charges associated with their existing
[traditional]
fax methods
Using
Venali Desktop Fax services has enabled us to deliver information
immediately to our clients while gaining significant internal
productivity benefits. The result is reaching more clients
faster — a powerful combination for our business..